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The Poetry of Soup Blenders

December 12, 2010

This is a transcript of the latest Kenwood blender advert:

Discover the power of 3,
With the Kenwood triblade,
Kitchen technology to the power of 3,
3 blades faster,
3 blades easier,
3 blades cleaner,
The Kenwood triblade.

Those who think that adverts make ‘claims’ which can be tested and challenged, think again! What evidence, after all, would convince you that the triblade™ is not ‘technology to the power of 3’?

But seriously, I need to try out one of these triblades, because I hate washing up fiddly components, and I’m glad that this is going to make things 3 blades easier and 3 blades cleaner. Granted, ‘blades’ are not a standard unit of comparison, but, well, there are now 3 of them!

The first rule of advertising: give them poetry, not propositions.

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2 Comments leave one →
  1. December 12, 2010 4:40 pm

    What is it made it 3 blades more fiddly? Or made it fiddly to the power 3?

  2. December 12, 2010 7:20 pm

    I don’t really know, there are lots of indices in the video – not only do you get a blender, but a calculator too!

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